How to Optimize Your SEO Content? A Guide to Ranking High on Google

Google is the most used search engine, with more than 8.5 billion searches in just a single day, and if you want to optimize your content from the website, you need to follow some rules. For now, we don’t know for sure how exactly the algorithm of the Google search engine works but we can see what works and what doesn’t. 

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Organic traffic is now the most valuable traffic that a website can have. Some industries have more than 40% of their website traffic coming from organic search, according to Conductor. One of the industries with very high organic traffic is retail, where the estimated value of traffic is evaluated at $21.8 million. 

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If you want to gain more visibility on your website from search engines, you need to rank among the top results when users search for your products and business. 

The SEO writing process, also known as “writing for SEO” includes planning and content optimization with the main goal of ranking in search engines. Before writing, you must do keyword research to search for the most relevant phrases and create optimized content and SEO blogs aligned with the user’s intent. 

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Why is SEO Writing Important? 

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SEO writing is critical and helps content to rank on a higher level on Google. If your brand content is not optimized, it will not show on the first page of the Google results. 

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The importance of showing on the first page of the search engine is that the first result on the page is clicked on by more than 28% of users, and this number is reduced gradually for the next results on the first page. 

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SEO is also important for your brand because, as a marketing technique, SEO is more like a base for the life of your website. 

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But let’s break down some of the most important things SEO content is improving for your website. Firstly, it can capture more internet traffic by using more keywords relevant to your domain. If you choose to use a keyword that, for example, gets almost 10,000 hits per day, you could get more hits per day if used correctly. 

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Then, you will understand the user's intent, what they seek, and how they want to find helpful information. Google is struggling to make a more intuitive experience for the users as they will find very fast what they are looking for through keywords. 

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And lastly, an important feature of SEO content is better brand awareness. The higher your brand ranks in the search engine results, the more traffic and awareness it gets from users. The fastest way to build a reputation in your niche is to rank as high as possible on Google using the right keywords. 

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But how do you do that? Here’s a complete guide to ranking higher on Google search results. 

Search engine optimization represents a long-term and time-consuming process that needs to be thoroughly set up for a good strategy. 

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1. Do Your Keyword Research 

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Before you begin the content optimization process, you must know the keywords that you’re optimizing for. Keyword research is essential for your content optimization process because it helps to focus your attention on searches that matter. 

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When you are managing research, you need to start broad and gradually become more niche. Look at the search volume mainly for generic phrases that are relevant to your UVP ( unique value proposition). 

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Pay attention to the trends; some keywords can get more popular over time and help you rank higher. One of the valuable SEO tricks that you can do to search for more keywords is to use the “People also ask”. This way, you can find content related to your brand and use it to rank in a higher position. 

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2. Build a Stable Website Structure 

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The crawlers are a fundamental part of the Google search engine, and they are used to index every page of your website. So, a site should be easy to navigate and understand so that the crawlers can index it quickly. 

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The page’s hierarchy must be clear and understandable, with a logical chain of actions. If your website is poorly structured with published and unpublished pages and broken links it will be much harder for Google crawlers to index it correctly. This will lead to a result shown on the button on the first page or, worse, on the second page of the Google search engine.  

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3. Create Valuable Content 

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To rank higher on Google, you should ensure your SEO content optimization is very valuable to your target audience. You can verify the content value by researching the target demographic and seeing what they want from the interaction. After that, you can build a better site based on these results and target your audience naturally. 

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Keep in mind that content doesn’t refer only to post SEO blogs. You can optimize the videos, e-books, and webinars for the target audience. 

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4. Improve the Page Load Speed 

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Some research shows that about 25% of visitors will abandon a website if it takes more than 4-5 seconds to load. The bounce rate will increase even more if the website takes longer than 5 seconds to load and that can affect how the Google search engine sees your brand website. 

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You need to find that practices bring an advantage to your website and how can you make it load as fast as possible to maintain more users. For example, you can remove the amount of CSS and JavaScript files and optimize the image size and format to have a better load time. 

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5. Optimize your Brand Website for Mobile 

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The last of the SEO tricks is that now, almost every user is looking at your website from a mobile device because it’s much easier and accessible from everywhere. 

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Google search engine sees mobile optimization as a factor in the ranking score, so it’s essential to make sure that your website is mobile-friendly and optimized for users. 

These tricks will help you in your SEO optimization process and develop a better strategy for your website ranking. 

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Always ensure that all information is valuable and proper for your target audience and for the best ranking you can have.

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