Lead Magnet Ideas That Will Explode Your Email List Growth

Email marketing strategies are considered currently probably the most essential factor in digital marketing because they can create a direct connection between a brand and its clients. Brands don’t want to send everyone emails, but they seek to send it only to the community and people who really might be interested to hear a new offer or product launch. 

Having a lot of email subscribers indeed represents a true goal for every business, but sometimes having 50k or 100k subscribers isn’t the best option if you are looking to send different targeted offers. In this case, you need to create a more targeted list, with users that are truly interested in your products or services. 

We must admit that growing your email business list is a powerful strategy, but how can you convince people to subscribe to your email list?

In this article, you will find various recommendations, tips, and different ways to attract and convince users to be a part of your email offers and product launches. 

A lead magnet represents valuable information such as a guide or webinar that is offered to users in exchange for their contact information like email address and name. Also known under the name of gated content, this type of content requires the user’s information in order to have access to it. 

So, when a visitor fills out the opt-in form, they will automatically receive the awaited lead magnet via email or directly in the browser. After successfully filling out the form, the user’s information is collected in a database of all the people who have been interested in reading the company’s webinar or guide. Usually, brands and companies call these visitors “leads”, which are later contacted via email in order to convince them to become customers. 

• Rapid Email List Growth: lead magnets will always provide users with a useful reason to share their personal information such as name or email address. Try to give something valuable in exchange for subscribing to your newsletter to grow your email list.
• ‍Segment your audience: keep in mind that different lead magnets will surely attract different types of visitors. So, providing a lead magnet will help you segment your leads into interest and intent. This way, you will be able to send them personalized offers. ‍
• Build Trust: A high-quality lead magnet can position your brand as an expert in the industry. Try to offer content that truly solves a problem or can provide value, so users will see you as a trustworthy company. 
• ‍Provides Market Insights: you can analyze what lead magnets offer the best performances in order to gather insights about yout target audience. This way you will know what works best and what you should implement in the future to have the same performance.

1. Template 

Templates represent a save saver in every industry and users surely know it better. Templates can be used for different purposes such as email scripts, content calendars, or design layouts. If you offer a high-quality template, users will be very interested in downloading it in order to save time when working. 

Lead Magnet Example: “Free Email Marketing Templates”

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2. Email course

Email courses represent an attractive lead magnet because they are able to combine at the same time education with engagement. So, instead of offering just a one-time resource, users will have information for a few days. 

Lead Magnet Example: “SEO Starter Kit: Learn the basic SEO principles in just 5 days” 

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3. E-book

E-books are probably the most popular lead magnets because allow businesses to provide more valuable information about a certain topic, in a well-written e book. Electronic books can boost the credibility of your brand among users because they will remember you as a reliable source of information. 

Lead Magnet Example: “The Ultimate Guide on How to Boost Your Instagram Posts”

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4. Exclusive discount

For certain businesses, the best lead magnet can be a well-known discount. Even if it’s not a revolutionary technique, an interesting discount or even free shipping offer, can transform the website visitors into customers. 

Lead Magnet Example: “Get 15% Off On Your First Order By Joining Our List”

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5. Webinar

You can offer visitors a 15-30 video that has valuable information for them. This way you can demonstrate your industry expertise and build authority. People sometimes will be more interested to watch a relatively short video that shows them how to use or implement something in their life, instead of reading about it. 

Lead Magnet Example: “How To Build An Attractive Landing Page- Masterclass”

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If you are struggling with attracting high-quality customers, try to implement one or more lead magnets from above and see what performs for your target audience. For the testing phase, implement them all one by one, and see which one seems to attract more customers compared with the others. 

Finally, when you find the one that provides the best performance, refine and implement it under different forms to gather as many leads as possible. 

Are you ready to start your business? Our dream team focuses on building a successful strategy that can help your business growth. Whether you’re looking to launch your business, improve or rebrand your existing company, we provide top-class solutions that will set you apart from your competition.

Contact us today to get a personalized quote for your business needs, and let’s start building the path to your next level of success together!