Retargeting Ads: How to Turn Website Visitors into Customers

Attracting users and potential customers represents a crucial part of the overall business, but it represents only the first part of the interaction between a user and your brand. After users see your website, the website design must be attractive enough in order to keep them engaged and eventually convert them into customers. 

Probably the most important aspect for a brand is to have its website attractive enough to turn casual visitors or users into actual customers. In this article, you will find various tips and recommendations that you can follow to have an increased traffic website and achieve a high website conversion rate. 

A call to action must be well-written in order to increase the conversion rate of the website. Usually, the CTAs are written to be concise and clear and encourage the visitors to take immediate action. This way you will avoid any confusion that your message could have, and you will make sure that visitors will know what actions are needed to purchase the product or service. 

For example, try and integrate phrases such as “Download now”, “Sign up for your product”, or “Let’s get started”, placed in a website area that is easier to see and recognize. Also, try to differentiate the CTA design from the website design, because this way users will be able to see this important action. 

Users should feel that your website is very easy to understand and navigate directly from the first interaction. You need to optimize your website design to make sure that users will find in just a few clicks what they are looking for. This way, your website will attract more website traffic and also a higher website conversion rate. 

Try to use only easy-to-understand elements, without many animations or shadows, to maintain a consistent look. Of course, your website should be visually attractive, and you definitely shouldn’t remove these design elements, but keep them as simple as possible. 

Segmentation represents a crucial element in the retargeting marketing strategy. It’s important to analyze the previous visitor behavior and categorize them according to the actions on your website, such as the product they clicked on, pages that they visited, or average time spent using website visitor tracking tools. 

This detailed analysis allows you to find out what aspects of your website should be improved to attract website conversions. For example, if a visitor has clicked on your product but didn’t buy it, probably the product description was not good enough to convince them to make the purchasing decision. 

It’s true that some pop-up messages can be annoying and intrusive sometimes, but when using them correctly, they have a higher chance of converting visitors into customers. You have 2 ways of using them correctly in order to avoid irritating visitors. 

Scroll-triggered pop-ups appear when users or visitors scroll through your website and see a lot of content. This is a sign that they are interested in your content, and you can make them more intrigued using a pop-up message with a discount or free valuable information. 

Exit pop-ups are used when visitors want to leave your website. Sending a pop-up message with valuable information or limited-time offers can easily increase the conversion rate. 

If you don’t know already, not all visitors convert directly from their first experience with your brand and your website, so using different retargeting strategies can help them make the purchasing decision. 

Usually, retargeting ads have the highest chance of having a good website conversion rate because your social media ads will inform them about recent discounts, offers, and other interesting information. 

Using certain advertising platforms such as Facebook or Google, your brand targets various audiences based on their actions or visit history. 

Keep in mind that all of these recommendations and tips on how to increase your website conversion rate need time to be tested by visitors and probably will not reach the initial goal. Try to wait and see how these implementations have enhanced the overall navigation experience, and what percentage of visitors turned into customers compared with the past months. 

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