Psychological Triggers That Make People Buy

In most cases, when people are impulsive buyers, they are not thinking rationally, and their purchasing decisions are influenced by certain marketing triggers that can trick their minds. It’s important to know what psychological triggers you can use in your strategy in order to transform all the one-time buyers directly into a loyal base.

If you have a business and are looking to attract more customers and more sales, check out these recommendations on how to transform casual visitors into loyal customers. 

It’s true that some of these psychological triggers have become more and more subtle, and are usually so powerful that users don’t realize that they are used by certain businesses to make them purchase different products or services.

Evoke users’ curiosity to make them interested in your products

Usually, when users know just a couple of information about a certain discount or offer, they become very curious and more interested in buying a certain article. You can implement this type of marketing trigger in your store by creating different little games to win some free products or coupons, ensuring that a gift is about to be won. 

This way, you will attract different visitors to this little game, and eventually make them purchase something to benefit from the gift received.

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Try to create a FOMO feeling 

FOMO (Fear of Missing Out) triggers an urgency feeling by making users feel that they are about to miss out on a very valuable opportunity - this is why it's also one of the top sales trends in 2025.. This can be achieved using different marketing strategies such as limited-time offers, flash sales, or countdown timers.

You can use psychological trigger sentences such as “ Only 3 items left!” or “Sales end in just 30 minutes!” in order to make people buy your products or services as soon as possible. 

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Make people interested in using the customer reviews 

In most cases, users need to read blogs and reviews before buying a certain product from you. But if you integrate directly into the product page, the customer’s reviews, all users will become more interested in buying it after reading the positive opinions about it. You can also include a different review app that automatically sends an email to ask customers to leave a review of the product. 

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Use product photos to help users visualize better 

If you didn’t know already, photos play a vital role in the purchasing process, because through them, users can see and understand how a certain product can improve their lifestyle and daily activities. If you implement this psychological trigger of how the product is used, potential buyers will become more interested and have a higher chance of impulsive buying. 

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Choose your pricing wisely 

It’s important to choose your product prices carefully to make users think that you sell a high-quality product for a reasonable price. For example, try to determine your product price according to the market trends and competitors. 

The safest option for this psychological trigger is to always choose the middle price, in order to make them think that you have a quality product compared with the one with the lowest price, but also a good deal compared with the priciest product. 

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Offer Free Deals

The Free offer triggers the user’s actions because it eliminates the eventual hesitation that occurs when additional charges are implied. Also, you can implement this psychological trigger as a sentence such as “Buy One Get One Free” which works for most businesses because people will be more tempted to buy, knowing that they will also receive a high-quality product without paying for it. 

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Use Photos to stir emotions

Because photos, as mentioned above, play a crucial role in purchasing decisions, you can use certain photos to create different emotions for customers. So, when users decide if they want to buy a certain product, it will make them think about how it can be used around their family, friends, or life partner. 

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Keep in mind that these marketing triggers must be used wisely in order to avoid overwhelming potential customers. Try and implement them step by step and analyze which one drives the most customers and provides lots of sales deals. 

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