To Choose or Not to Choose a Niche? This is the Question

If you are just beginning your business, marketing, or content-creating journey, the word niche might have already been tattooed on your brain. Just searching  whether or not ‘Is a niche a good idea?’ can get you bombarded by many articles explaining how to create the right audience and ‘Why finding a niche is the key to success.’

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And for one, at the beginning of their journey, those are the words they want to hear –  fame, success, accomplishment. And it seems that those magic words are mostly accompanied by a niche, that right audience, those SEO keywords that came with the desired traction for your platform, and the targets that help you get where you want.

Market research is essential in the process of finding the right niche. As its definitions explain, a niche targets a specific area of interest. Its purpose is to help us narrow our audience and focus on what matters. However, getting this niche traction on your web platform usually implies using SEO. This makes the process of creating content easier but also less original. 

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Developing the right audience involves identifying and analyzing the unique market target with a similar interest to the ones you are presenting. But, in our society, every idea has already been invented. So, similar content and niches are already surfacing on the internet, making the quest to find original and valuable content harder with every day that has passed. So, Google came up with a solution…

Since its last update, ‘Helpful content update,’ Goggle has started eliminating sites purely there to drive niche users with endless lists of keywords. Google announced that this change has been born from an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”

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In theory, all of this seems great. Still, in reality, Google created an environment where web platforms trying to give their audience the answer they came to search for disappeared deep into the dungeons of evil search intent. Imagine waking up from a good night's sleep and your web platform traffic is down only a night –  a nightmare where you can’t wake up for any marketing person. 

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Meanwhile, Google’s search engine hit us up with this.

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Instead, they switch their focus to websites that capture users' real spirit and thoughts, such as Reddit and Quora. Anyone can give honest opinions and get feedback on a particular product or topic. 

We can all agree that receiving almost the same answer from 10 different sites was not what we sought. Nicheure websites usually use SEO and keywords to drive sales and deliver similar answers. So, what can niche platforms do? Well, they can start with building a brand. 

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Be prepared – Using endless keywords that have nothing to do with the topic will not cut it anymore. The solution is to start your niche website where you spend all the time and devotion you have to spare to find helpful answers and topics for your users.

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Change your focus – Instead of focusing on only SEO writing, seek other platforms where communities have the potential to grow. Think about LinkedIn, Quora, Reddit, X (former Twitter). You must build a strong brand and find new ways around your niche audience. 

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Be proud of what you are creating – Spread the world and give change a chance. Niche sites might be on the deathbed, but you can find ways to promote your web and app platforms. Creating sites without thinking solely about SEO is what sits in front of us, so let’s be patient and see where this scary future is guiding us.