Best Brand Slogans Examples and How To Create a Brand Slogan?

When we see “Just Do It”, the first thing that comes to our mind is Nike. When we hear “I’m lovin’ it”, we immediately think of McDonald’s. So, how can we create a slogan or a tagline that is just as good as Nike’s or McDonald’s?

A catchy slogan is what makes people remember us. In fact, believe it or not, 50% of people can look at a slogan and immediately understand what the company does. So, it’s not just about grabbing the attention of our target audience, but it answers the question – “Why should I choose you?”.

Our slogan is the heart of our brand’s personality – giving you an insight into what we do in just a few words. So, read more to discover how to create a catchy and memorable brand slogan and get inspired by the best slogan examples. 

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What is a Slogan?

A brand’s slogan represents a short and catchy catchphrase that expresses our brand’s identity and can be used in multiple marketing campaigns. In fact, it drives brand recognition and brand loyalty, setting us apart from our competitors. And since 71% of us prefer purchasing products from brands we know and recognize, a great slogan can increase our chances of being remembered.  

Good slogans should:

• Grab our user’s attention
• Make them remember your brand for future purchasing decisions
• Explain why the brand is better than others and what it offers.

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How To Create a Brand Slogan?

Yes, choosing the right slogan is a critical task. But because of it, it can be pretty tricky and overwhelming. How do we make sure that it’s catchy enough? How can we know for sure that our audience will remember us? Here are some fantastic tips on how to write a slogan:

• Keep it Simple: All famous slogan examples have one thing in common: they’re all simple. Apple’s “Think Different” or Disneyland’ “The happiest place on Earth” – both popular slogans are simple enough to be remembered and align with their brand’s identity. 
• Know Your Brand: What does your brand do? What is your brand’s personality? Is it professional? Playful? Or even calming? Once we know what we want to communicate to our customers, we can create a slogan that fits perfectly with our brand.
• Define Your Target Audience: Good slogans speak directly to our customers. So, make sure you define your target audience based on demographics, lifestyle, purchasing habits, and other needs and preferences. This way, you’ll speak your audience’s language and can be relevant to them.
• Evoke Emotion: Nike’s “Just Do It” motivates people to push limits to achieve their goals. De Beers’ “A Diamond Is Forever” promises everlasting love and commitment. Gillette’s “The Best a Man Can Get” gives us a feeling of confidence. All of these popular slogans are great because of one thing: they make us feel good about ourselves.
• Test and Refine: The secret to creating good slogans is seeing what others feel about it. So, once you’ve come up with an idea, share it with a few people among your audience and gather feedback on what they feel about it. 

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Famous Slogans and Tagline Slogans

If you want to create a slogan for your brand, we’ve got you! We’ve collected the best 10 slogan examples from famous brands to help you get inspired and learn from the best. 

1. Nike: “Just Do It.” – Motivates us to push limits and achieve our goals. 
2. Disneyland: “The Happiest Place on Earth” – Promotes joy, happiness, and unforgettable experiences.
3. Coca-Cola: “Taste the Feeling” – This brand slogan is all about the emotional connection and enjoyment experienced when consuming Coca-Cola, promoting a sense of happiness and satisfaction.
4. Red Bull: “Gives you wings.” – Suggests energy and the ability to overcome challenges.
5. M&M’s: “Melts in your mouth, not in your hands.” – Highlights M&M’s unique texture and taste of M&M’s candies.
6. Apple: “Think Different” – Encourages us to innovate, be creative, and challenge the status quo.
7. MasterCard: “There are some things money can't buy. For everything else, there's MasterCard.” – Describes the value and convenience of using MasterCard for purchases and combines practicality with emotional value.
8. McDonald’s: “I’m Lovin' it” – ​​Promotes enjoyment, satisfaction, and overall positive emotions for McDonald’s food.
9. L’Oréal: “Because You’re Worth It” – The brand slogan encourages self-worth, confidence, and an emotional desire for self-care. 

 Toyota: “Let’s Go Places” – Illustrates the brand’s spirit of innovation and conveys a sense of adventure, freedom, and exploration.

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Create Your Perfect Brand Slogan with Traction Keys

Are you ready to take your business to new heights through ongoing collaboration? Our dream team focuses on building incredible designs that can move mountains. Whether you’re looking to launch your business or rebrand your existing company, we provide top-class branding solutions that will set you apart from your competition.

Contact us today to get a personalized quote for your business needs, and let’s start building the path to your next level of success together!